The majority of the students of the Hendrick Scholarship Foundation are first generation students. Their families, in most cases, are not able to help them financially or support them when it comes to navigating their college journey, and that is where WE come in.


Below you will find relevant higher education topics that speak to our student population.   

Higher Education Trends of 2017 

The Rise of Non-Traditional Students                                                                                                                            July 2017

By Lisa Malat: Barnes & Noble College

Experts anticipate that in 2017 U.S. colleges and universities will see continued growth in non-traditional student enrollment. In fact, it’s projected to increase more than twice as fast as traditional student enrollment from 2012 to 2022, according to the CLASP Center for Postsecondary and Economic Success. To hear directly from this important college segment, Barnes & Noble College recently conducted a national survey of more than 1,000 traditional students and nearly 800 non-traditional students. Following are three key learnings on their unique perspectives and experiences.

Non-traditional students are particularly stressed about money. Only 15 percent of non-traditional students feel financially secure – and finances represent the top reason that they’ve dropped out of previous programs. Not surprisingly, financial assistance is the top request non-traditional students make for additional support from their schools.

Non-traditional students are disengaged from their school and peers. A sense of belonging and support is essential to a student’s capacity to succeed, both in and out of the classroom. However, just 44 percent of non-traditional students feel connected to their school; only 20 percent feel socially connected. And, they’re much less likely to feel supported by their peers or that they have friends at school, compared to traditional students. Events and activities tailored to non-traditional students can help foster valuable connections.

Non-traditional students are open to digital learning. Sixty percent of non-traditional students have taken at least one online course. And, after they do, they’re twice as likely to prefer online courses as traditional students. A majority of non-traditional students also prefers OER, adaptive learning and collaborative learning materials equally to or more than print materials. These options offer flexibility and individualized support to help balance school, work, family and other responsibilities.

Lisa Malat is the vice president & chief marketing officer at Barnes & Noble College, providing strategic direction and executive oversight to 770 campus stores in the areas of consumer and corporate marketing, learning and development, and in-store and eCommerce strategies and operational efficiencies. To learn more, download Achieving Success for Non-traditional Students from Barnes & Noble College InsightsSM.